Program Agenda
April 6, 2010
7-8:30 pm
Welcome Reception
Sponsored by
All Sports Facilities & Franchises conference attendees are invited to a special historic, interactive reception at the new International Bowling Campus (IBC) in Arlington. Guests will meet in the hotel lobby at 6:45 pm. Transportation provided.
April 7, 2010
Exhibits Open / Registration / Continental Breakfast
7:30
Registration sponsored by
Registration sponsored by
8:30
Richard Weiss, Publisher, SportsBusiness Journal/Daily
8:45
8:45
The Executives Roundtable
During this session, you will hear from Tom Garfinkel, President & COO, San Diego Padres; Rich Krezwick, President, Devils Arena Entertainment; Peter McLoughlin, CEO, St. Louis Blues Enterprises; Jamey Rootes, President, Houston Texans; and Terdema Ussery, President & CEO, Dallas Mavericks, and CEO, HDNet, as they discuss how they manage the bottom line, generate revenue and work with corporate sponsors. You will also hear how these leaders are exploring new growth opportunities, leveraging their assets and tracking industry trends.
During this session, you will hear from Tom Garfinkel, President & COO, San Diego Padres; Rich Krezwick, President, Devils Arena Entertainment; Peter McLoughlin, CEO, St. Louis Blues Enterprises; Jamey Rootes, President, Houston Texans; and Terdema Ussery, President & CEO, Dallas Mavericks, and CEO, HDNet, as they discuss how they manage the bottom line, generate revenue and work with corporate sponsors. You will also hear how these leaders are exploring new growth opportunities, leveraging their assets and tracking industry trends.
CASE STUDY MODULE 10:00 – 12:15
10:00The Orlando Magic and Amway Center: Designing “Experience Zones” that Enhance the Fan Experience, Optimize Sponsor Activation and Maximize Revenue
During this case study, Bob Bangham, Creative Director, RipBang Studios; and Charles Freeman, Senior Vice President, BusinessDevelopment, Orlando Magic, will show how the new design will provide the team, fans, sponsors and the community with one of the best event experiences in the NBA. Hear how the Experience Zones were strategically designed to contribute to the overall fan experience and build the entertainment brand equity of the team and venue.
10:35
Networking Break hosted by
11:05
The Pittsburgh Penguins: An Inside Look at the Consol Energy Center
In the fall of 2010, Consol Energy Center will become home to the Pittsburgh Penguins, and the new facility has an array of unique features. During this case study, Travis Williams, Senior Vice President, Business Affairs & General Counsel, Pittsburgh Penguins, will touch on the distinct technologies and amenities within the arena, their efforts to design the first LEED Gold Certified Arena in the NHL and how Consol Energy Center will enhance the live game-day experience.
11:40
The Seattle Sounders FC: Connecting with Fans and Creating the Ultimate In-game Experience
The Seattle Sounders FC: Connecting with Fans and Creating the Ultimate In-game Experience
With one of the most successful launches in franchise history, the Seattle Sounders FC entered the MLS playing field with a bang. In its inaugural year, the Sounders led the league in attendance, revenue and merchandise sales, all while making a deep connection with its fan base. During this case study, you will hear from Susan Darrington, Vice President, Facility Operations and Services for the Seattle Sounders FC, as she outlines how the Sounders created such a unique fan environment and plans to build on its momentum moving forward.
12:15
Luncheon
1:15
Featured One-on-One Interview
Featured One-on-One Interview
In 34 years with the NFL, including 26 in charge of special events, Jim Steeg, Executive Vice President & COO, San Diego Chargers, was instrumental in transforming the Super Bowl from a championship football game into the single biggest day in sports and a week-long extravaganza recognized on a global scale. In this featured interview, you will hear what really went on behind the scenes and how Steeg worked non-stop with sponsors, TV networks, media and a host of other parties to grow the game.
1:45
The Chief Marketers’ Perspectives
The Chief Marketers’ Perspectives
In today’s marketplace, providing a memorable game-day experience, driving revenue through innovation and building brand equity to grow the fan base are paramount. Steve DeLay, Executive Vice President & CMO, Mandalay Baseball Properties; Mark Donovan, COO, Kansas City Chiefs; Geoff Moore, Executive Vice President, Sales and Marketing, Dallas Stars; and Shawn Sullivan, CMO, Boston Celtics, will discuss the challenges and how they work with promotional partners, utilize social media platforms and create a unique and impactful fan experience.
2:45
Networking Break
Networking Break
3:05
Facility Design: A Look Ahead to 2020
Facility Design: A Look Ahead to 2020
With so many new amenities and technologies being introduced every day, what is next in stadium development and design? During this session, you’ll hear perspectives from the key players in new construction development, including Denis Braham, Chairman & CEO, Winstead; Richard Dobransky, VP, Food & Beverage, Delaware North Cos.; Paul Griesemer, Principle, AECOM Ellerbe Becket; Dale Koger, VP & GM, Turner Construction; Tim Romani, President & CEO, ICON Venue Group; and Dennis Wellner, Senior Principal, Populous, as they share their insights on how the landscape will change in the years ahead.
4:00 Cocktail reception hosted by
Attendees pick up their game ticket at the Proskauer Cocktail Reception.
Evening at the Ballpark
4:45 Buses depart the Sheraton Arlington Hotel for Rangers Ballpark at Arlington
Hosted by
Transportation provided by
5:00 Evening at the Ballpark Reception at the Texas Rangers Hall of Fame
6:00 Featured one-on-one interview with MLB Hall of Famer and Texas Rangers Presdent Nolan Ryan
6:00 Featured one-on-one interview with MLB Hall of Famer and Texas Rangers Presdent Nolan Ryan
7:05 All attendees are invited to join us at Rangers Ballpark at Arlington as the Texas Rangers host the Toronto Blue Jays.
April 8, 2010
7:30
Exhibits Open and Continental Breakfast
8:30
Sponsorship Sales: The Buyers’ and Sellers’ Perspectives
Sponsorship Sales: The Buyers’ and Sellers’ Perspectives
After a shift in sports sponsorships, the buy-sell dynamic has changed and a number of questions remain. How are companies still leveraging their brand through sports and what are the key factors that influence the buying decisions? What are properties providing their partners to help reach consumers? What new platforms are emerging that will help activate sponsorships? John Tatum, President & CEO, Genesco Sports Enterprises, will moderate this session and get answers to these questions and more, as you hear the buyers’ and sellers’ perspectives from Mike Dee, CEO, Miami Dolphins; Wally Hayward, Executive VP, Chief Sales & Marketing Officer, Chicago Cubs; Jerry Jones Jr., Executive Vice President & Chief Sales and Marketing Officer, Dallas Cowboys; Jackie Woodward, VP, Marketing Services, MillerCoors, and others.
9:30
9:30
Networking Break hosted by
10:00
Ticketing Strategies: Selling Inventory and Turning the Turnstile
With new technologies that enhance the in-home viewing experience, coupled with a shaky economy, it has become a challenge for teams, leagues and venues to fill the house. Now, more than ever, creating innovating campaigns and providing added value is a must. During this session, you will hear from Brian Byrnes, Senior VP, Oklahoma City Thunder; Seliece Caldwell Fulweber, Vice President, Ticket Sales and Business Communications, Houston Rockets; Craig Helwig, Chief Fund Raiser, University of Texas; Barry Kahn, CEO, QCue; and Jeff Morander,Vice President, Ticketing Strategy, NHL, as they discuss their multi-level strategy for selling premium inventory and increasing turnstile traffic.
Ticketing Strategies: Selling Inventory and Turning the Turnstile
With new technologies that enhance the in-home viewing experience, coupled with a shaky economy, it has become a challenge for teams, leagues and venues to fill the house. Now, more than ever, creating innovating campaigns and providing added value is a must. During this session, you will hear from Brian Byrnes, Senior VP, Oklahoma City Thunder; Seliece Caldwell Fulweber, Vice President, Ticket Sales and Business Communications, Houston Rockets; Craig Helwig, Chief Fund Raiser, University of Texas; Barry Kahn, CEO, QCue; and Jeff Morander,Vice President, Ticketing Strategy, NHL, as they discuss their multi-level strategy for selling premium inventory and increasing turnstile traffic.
11:00
Cowboys Stadium: Creating a Game-Changing Facility
To say that Cowboys Stadium exemplifies the world’s best in stadium design and development with the newest amenities and technologies is an understatement. Creating a facility of this stature is an enormous undertaking that requires the collaborative effort of many partners. During this session, you will hear from David Belding, Regional Sales Manager, Mitsubishi; John Dixon, Executive Vice President, Sports, Manhattan Construction Company; Stephen Jones, Executive Vice President, COO & Director, Player Personnel, Dallas Cowboys; Justin Waldron, Structural Engineering Manager, Uni-Systems; and Mark Williams, AIA, NCARB, Principal & Director, Business Development, HKS Sports & Entertainment Group, as they explain how they created a world-class venue.
11:30 Sessions Conclude at the Sheraton Arlington Hotel
Cowboys Stadium site tour
Presented by
11:45 Buses depart the Sheraton Arlington Hotel for Cowboys Stadium
12:00 Lunch hosted by
12:00 Lunch hosted by
1:15 Tour begins at Cowboys Stadium
3:30 Buses depart Cowboys Stadium for the Sheraton Arlington Hotel
3:45 Sports Facilities & Franchises concludes
Transportation provided by
For PROGRAM information, including ATTENDANCE, please contact Laura Case at
For information on SPONSORSHIP opportunities, please contact Julie Tuttle at