• "The Sports Sponsorship Symposium is an event that should be attended by anyone in the business of buying or selling sports sponsorships."

  Don Dixon
  Senior Director, Sponsorship, Promotion & Local Marketing
  AutoTrader.com

• "A-B has been marketing domestic and global brands through sports for over 25 years. A key to our continued success has been attending Industry events like the Sports Sponsorship Symposium to stay in tune with the hot issues and opportunities."

  Timothy Schoen
  former VP, Global Sports & Entertainment Marketing
  Anheuser-Busch

• "The Sports Sponsorship Symposium provides sports properties, sponsors and media opportunities to engage in meaningful discussions about trends in the industry while at the same time offering a platform to develop key relationships with decision makers at the highest level in the sports arena. In addition, the Symposium affords a chance to glean valuable ideas and insights from other sports properties that might provide value to our core customers."

  Gary Darcy
  Senior VP, Sales & Marketing
  NHRA Championship Drag Racing

2008 Overview of SSS

September 21 - 22

8th Annual IMG Sports Marketing Symposium
Marriott Marquis
New York City

November 16 - 17

12th Annual FSA Sports Media & Technology
Marriott Marquis
New York City

November 30 - December 1

11th Annual IndyCar Series Motorsports Marketing Forum
The Venetian
Las Vegas, Nevada

December 8 - 9

9th Annual IMG Intercollegiate Athletics Forum
The W Hotel, Lexington Avenue
New York City

March 31

Forty Under 40 Awards 2011
JW Marriott Marquis Miami
Miami, FL

Complete Conference List

Sports Sponsorship Symposium
Program Agenda  Announced

The Relay Worldwide Sports Sponsorship Symposium will take place in New York City at the Marriott Marquis on Wednesday, September 30 and Thursday, October 1.

At the heart of the Symposium will be discussions focusing on the fundamental shifts that have taken place in sports sponsorship including all aspects of the sports marketing equation - from media to athlete endorsements to consumer behavior.

The program will also highlight some of the year’s most innovative marketing ideas and sponsorships:

• The rebranding of Gatorade
• Procter & Gamble’s NFL sponsorship
• Sports and Hispanic America
• LifeLock’s bold foray into sports marketing

 

This year’s symposium will also include a keynote address by Uli Becker, CEO and President, Reebok International who will share the company's innovative plans for putting the "fun" back into sports.

Just as we do in our new “Up Next” column in the SportsBusiness Journal, we will conduct a futurecast on the industry and consumer spending in a discussion with ESPN Sports Poll Founder Rich Luker and former Nike and Starbucks consumer insights head Jerome Conlon, among others.

So, on behalf of Relay Worldwide, SportsBusiness Journal and SportsBusiness Daily, we encourage you to attend this year’s Symposium as we chart the future of sports marketing.

REGISTER TODAY. You can't afford to miss this one.

About: The Sports Sponsorship Symposium draws more than 400 of the industry’s top executives, and is a MUST-ATTEND for anyone looking for the latest sports marketing insights from the people whose opinions count the most …brand-side marketers.

Images from the 2008 Sports Sponsorship Symposium